PMSI Makes a Splash
San Diego County Water Authority, which serves over 3 million residents, selected PMSI
to develop and implement a 15-year water conservation program.
The San Diego County Water Authority set a goal to double the current amount of water
saved through conservation measures. PMSI developed the plan to ensure they reach that goal.
Drawing on 5+ years of passionate water-conservation marketing experience with water
purveyors, equipment manufacturers, and the industry’s premier trade association, PMSI
hit the ground running.
We conducted market research with a wide variety of audiences, developed an in-depth
strategic and tactical marketing plan, created the brand that will be used throughout
the program, secured buy-in for the program from multiple stakeholders, and developed
the budgets required to achieve the aggressive goal.